ASW 10-minute festival (2008)

I set out for the 2008 play festival collateral to use Futura as the copy font, for its simple geometric forms, for its clarity, for its optimism. This then set the tone for the icons and the layout.

Every year, the plays written and chosen have to follow three rules — this year, they were:

• A character with a secret they are trying to hide
• A piece of music, some of which may have been forgotten
• A radical physical transformation (be it of person, place or thing.)