KW Cares stationary

Two-sided business cards created for Keller William’s Realty non-profit arm, KW Cares. This was part of a complete stationary kit for the group — including letterhead, envelopes and thank you cards.

I was hoping that this version of the card would be used, a leading contender for a while but no dice in the end.

As KW Cares is a charity whose mission it is to help people in need, I thought that the use of white space to indicate a cross was powerful and iconic. But like I said before, it didn’t pass the muster.

Gill Sans is the font used on both of these cards (standard for most of Keller Williams materials).