scw creative

Small World Labs sales sheets

Small World Labs, a company that provides social networking solutions to businesses and organizations, wanted to develop leave-behind sheets for sales calls that detailed the totality of their services. And so together we created two systems — one of general information and one specific to a dozen different kinds of possible communities. The image taxonomy — the school of fish photo deemed the most apropos — was developed collaboratively. Counting the fronts, the package numbers 16 pages total.

Futura was used as the title font and the body font is Minion Pro.

posted Aug 2008 in collateral concept print design typography - permalink