scw creative

pda/Stockholm Syndrome collateral

Postcard front and back for a semi-annual night of music at Elysium.

Stockholm Syndrome is a night of Swedish music and so I enjoyed making that side in the colors of Sweden using the backdrop of legal paper. Scribbling followed — naturally — and the heart candies seemed like the perfect finishing touch. Almost cute.

The blueprint was an esoteric way to explain what kind of music to expect, this kind of electronic rock — like M.I.A., Bloc Party, Yeah Yeah Yeahs, LCD Soundsystem, Le Tigre. I can only hope that Pulp’s “Common People” makes an appearance because I think that brings the dance like nothing else, and I say that as someone who has a very high dance tolerance.

For Stockholm Syndrome, the title font is FG Starlet. For pda, the body font was Flux Architect and the title font was Oil (created by Typo5).

posted Jan 2009 in card design concept copywriting illustration pda typography - permalink