scw creative

ASW 10-minute play festival (2009)

The title for the 2009 play festival — choices ranged from Flashback Dance to Ya Mama Don’t Dance — clearly informed the poster/postcard design. With limited time, Time Steps — also a type of dance step — became the title and I really liked the idea of demonstrating time running backwards in a kind of reverse hourglass series.

Every year, the plays written and chosen have to follow three rules — this year, they were:

• The play must go backward, from beginning to end
• Include a sudden dance break that causes a shift in the action
• Include three things your mother told you not to do

I’m not sure what kind of dance can made from the steps I drew in the poster, but it looks like a lot of fun, eh?
As the copy font, I used Gotham. For the title, I used Sketch Rockwell.

posted Mar 2009 in asw collateral illustration print design scriptworks typography - permalink