scw creative

pda, summer 2009 collateral

pda, a night of dj’ed electro, indie, retro music and the kitchen sink at Elysium that happens semi-regularly. Its title is based on the song by Interpol.

For this design, I wanted to have a display of vinyl record sleeve spines like you’d see a shelf of books, to demonstrate the variety of music. I setup two photo shoots, one at my friend John Gross’ house and then one at Backspin Records but I had a problem with the readability and clarity of the spines — some were just old and battered and some were still in plastic — and then not having all the records I’d need to have. So, I did what anyone’d do in my situation, I created it from scratch.

Some are based on actual spines, some are based on the cd spines, some are just completely made up. Some of the logos were found (Röyksopp, Bjork, the Sisters of Mercy overbombing graphic), some were traced (Depeche Mode, elastica, TV on the Radio), some were created from thin air.

The type used for the logo and info are the Maple Origins (created by Last Soundtrack) and two flavors of Condensed Futura.

Event info:
doors at 9:30, free before 10
May 29, 2009
Elysium, 705 Red River
$3 cover, 21+

posted Apr 2009 in branding card design concept copywriting illustration pda typography - permalink