Loves, Mariessa tshirt comp

Designing a unisex t-shirt for Loves, Mariessa posed an interesting challenge — after all, her name has the word love in it and hearts in her logo. Since the brand is a boutique fashion line, it needed it to be edgy (my favorite descriptive word), bright and cool. I had my work cut out for me.

Turns out Mariessa didn’t like any of these — she’s going with something more distressed and more about clothing construction, a dress form and sewing machine parts — but I liked the execution of integrating hearts with a larger concept about either 1) a tough act or 2) big talk to make it more likely that a boy would wear it.