scw creative

poster for the Long Now

Poster for the theater show the Long Now by the Shrewd Productions, opening May 21st at the Blue Theatre. Written and directed by Beth Burns, this story considers the turbulent nature of time, and the impossible hope of capturing a perfect present.

The challenge in this poster design was creating a piece that was at once technical (Time is one of the characters in show), organic with a bit of danger that looms just on the edges. We went through several iterations — one was too whimsical, one was too serious — before settling on this one. I think that the paper texture that I used for the background works well in the scope of the show, the puppet that plays Time has that same kind of rough hew to it, projecting on a canvas sheet.

The font for the text is Gotham. The background is a found schematic and I drew the birdcage, tracing and referencing several photos online. The girl and the bird are stock.

You can find out more information here.

posted May 2009 in collateral concept illustration print design typography - permalink