scw creative

pda, fall 2009 collateral

pda is a night of dj’ed electro, indie, retro music and the kitchen sink at Elysium that happens semi-regularly. Its title is based on the song by Interpol.

For this design, I wanted a bright piece that would stand out in a dark nightclub. I wanted the turntable/mixing graphic to look like what mixing sounded like, using the grooves of the record to splice into one another and then the dj’s arms to resemble turntable arms, almost robotic. But simple yet warm.

The type used for the logo and body text are Chunk Five (Adobe) and Skia.

Event info:

• doors at 9:30, free before 10
• Sept 25, 2009
• Elysium, 705 Red River
• $3 cover, 21+

posted Sep 2009 in card design copywriting illustration pda print design typography - permalink