rebranding Santa

Dear Santa:

As no doubt you have been monitoring my being naughty or being nice this year — which brings up a whole other thing about online and offline privacy, we can discuss that later though — I’d like to pose a question, does your standard for being good come strictly from the song, “Santa Claus is Coming to Town?” I ask because I want to be clear.

If this is the case, the concept of good seems to linked to the phrase “for goodness sake.” So, being good is good because it’s the right thing to do. Yes? The right thing to do?

In that vein, let me take this opportunity to talk to you a minute about your branding. Because why? Because it’s the right thing to do. continue reading …