Laura Morgan designs
Catalog design for Laura Morgan designs. These books were designed 8.5″ by 8.5″ square and printed by the client’s vendor. The pages are held together by a binder ring — designed such that the pages can be easily removed or added. A select few of the rings contain some kind of jeweled bobble, some small piece of Laura’s jewelry stock. Most, for cost reasons, do not.
After designing several pieces of her branding and identity — including logo cleanup, her business cards and jewelry tags — it was clear that Laura Morgan designs needed a clean and elegant look as so much of her work is inspired by nature, architecture and oil paintings. As such, the font used on most of Laura’s collateral is Avant Garde Gothic.
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