A series of draft logos for MarketScout Wholesale, a business-to-business (B2B) financial services organization.

Fonts in this series include Avenir, Eurostile, Gotham and Neuzeit.

© skipper chong warson for scw creative, 2010.

post tags: concept, identity, typography

A series of draft logos for The Business Experts, a local firm offering CPA, IT and design services.

Fonts in this series include Eurostile, Garamond, Gotham and Palatino.

© skipper chong warson for scw creative, 2010.

post tags: concept, identity, typography

A series of draft logos for Franklin Jones, a local firm that does process quality improvement and quality assurance.

Fonts in this series include Avant Garde, Gotham, Matrix, Ottomat and Platelet.

© skipper chong warson for scw creative, 2010.

post tags: concept, identity, typography

Web site for Ten Gallon Hat designs (custom furniture, wooden accessories and other artisan work) built in Wordpress for ease of client maintenance. Includes a jQuery-based sliding panel for image display and organization.

Along with the logo and the bulk of the site’s photography, the web site was built with the end experience in mind. Like Jonathan’s artistic statement, “… Organic forms that combine aesthetic and comfort, while unconventional construction and raw beauty of materials present a true sense of freedom.”

© skipper chong warson for scw creative, 2010.

post tags: branding, css, identity, photography, user interface design, wordpress

Web site for Artifact Workshop Records built in Wordpress for ease of client maintenance. Social media linked, not integrated.

© skipper chong warson for scw creative, 2010.

post tags: css, social media, user interface design, wordpress

Catalog design for Laura Morgan designs. These books were designed 8.5″ by 8.5″ square and printed by the client. The pages are held together by a binder ring — designed such that the pages can be easily removed or added. A select few of the rings contain some kind of jeweled bobble, some small piece of Laura’s jewelry stock. Most — for cost reasons — do not.

After designing several pieces of her branding and identity — including logo cleanup, her business cards and jewelry tags — it was clear that Laura Morgan designs needed a clean and elegant look as so much of her work is inspired by nature, architecture and oil paintings. As such, the font used on most of Laura’s collateral is Avant Garde Gothic.

© skipper chong warson for scw creative, 2010.

post tags: branding, editorial layout, print design

Dear Santa:

As no doubt you have been monitoring my being naughty or being nice this year — which brings up a whole other thing about online and offline privacy, we can discuss that later though — I’d like to pose a question, does your standard for being good come strictly from the song, “Santa Claus is Coming to Town?” I ask because I want to be clear.

If this is the case, the concept of good seems to linked to the phrase “for goodness sake.” So, being good is good because it’s the right thing to do. Yes? The right thing to do?

In that vein, let me take this opportunity to talk to you a minute about your branding. Because why? Because it’s the right thing to do. continue reading …

© skipper chong warson for scw creative, 2009.

post tags: commentary, copywriting, print design, seasonal

Identity and business card design for Ten Gallon Hat Designs. These cards are foil printed on thin sheets of oak and then cut into 3.5″ by 1.5″ cards by Cards of Wood in Michigan. A second part — not yet implemented — includes a small rectangular white sticker that includes three photos of some of his designs, a kind of mini-portfolio. This will go on the front of the card in the upper right-hand corner.

The outlines were done by a previous designer and we cleaned them up. The font on the logo and on the cards is Eurostile.

© skipper chong warson for scw creative, 2009.

post tags: business cards, identity, typography

Photography of Juice Consulting staff, final single shot proof sheet shown above. Minimal color correction and retouching.

© skipper chong warson for scw creative, 2009.

post tags: photography

A series of draft logos for Overture Technologies, a financial services company whose offerings include mortgage processing and school financial aid. Direction from client: “Overture means better decisions.”

The green and orange are legacy colors for the company. Fonts in this series include Aldus and Avant Garde.

© skipper chong warson for scw creative, 2009.

post tags: concept, identity, typography