Magazine advertisements for Chase Global Services.

Advertising work for JCPenney wedding focusing on the act of proposing. The campaigns proposed included:

• I Said Yes
• It’s Perfect
• True Love

The last piece was a fun Twitter mock-up demonstrating the hashtag.

A series of ads for JCPenney women’s fashion and Cindy Crawford style.

Advertising work for Chase, including banners and microsite.

The site concept is a lifestyle-centric approach to presenting Slate. The layout is deliberately sparse, allowing a prominent headline and warm photography to dominate the page. Instead of a direct emphasis on specific card features, the intention is to connect on an emotional level with viewers to communicate the card’s core brand promise — progress.

Creation of Orenda’s first round of print advertisements. Number one is more brand based while the second and third ones are more product based.

As an eco-friendly solution for algae, stain and scale prevention, it was important to demonstrate their core proposition of “prevention science in harmony with nature, without compromise.” We chose the underwater shot as a way of showing the results of using products like Orenda rather than telling. One of the biggest ways that a lot of people relate to pools and chemicals is in an unnatural way; the smell, feel and taste of chlorine, and we wanted to show something different — like the clarity of a glass of water, the pool from below was blue, natural and calming, demonstrating everything we wanted to communicate about the Orenda product line.

One other thing about Orenda’s products — unlike other green products — is that it’s actually less expensive over time. And that message was very important to my client, and so it we used it in the copywriting of our first comp.

For font, we used Futura for these pieces because they need to be straight, clean and to the point.

A second series of kw recruitment ads.

Ad design for chow baby!, gourmet vegetarian and vegan food made from fresh ingredients by two chefs in Austin, Texas.

A series of ads for kw.