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	<title>scw creative &#187; branding</title>
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	<link>http://scwcreative.com</link>
	<description>work, life from Austin and Brooklyn</description>
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		<title>Outerloop Management</title>
		<link>http://scwcreative.com/2010/03/outerloop-management-2/</link>
		<comments>http://scwcreative.com/2010/03/outerloop-management-2/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 21:42:10 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[work]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://scwcreative.com/?p=3342</guid>
		<description><![CDATA[New business cards for Outerloop Management, a management company based in Washington D.C. We used a spot gloss on a 15pt card stock.

Font for the design is DINPro. We also developed a desktop wallpaper in various sizes in this same vein.]]></description>
			<content:encoded><![CDATA[<div align="center"><img class="size-full wp-image" title="business cards for Outerloop Managment" src="http://scwcreative.com/wp-content/uploads/2010/03/identity-outerloop.jpg" alt="business cards for Outerloop Managment" width="700" height="516" /></div>
<p></p>
<div align="center"><img class="size-full wp-image" title="business cards for Outerloop Managment" src="http://scwcreative.com/wp-content/uploads/2010/03/identity-outerloop2.jpg" alt="business cards for Outerloop Managment" width="700" height="516" /></div>
<p>New business cards for Outerloop Management, a management company based in Washington D.C. We used a spot gloss on a 15pt card stock.</p>
<p>Font for the design is DINPro. We also developed a desktop wallpaper in various sizes in this same vein.</p>
]]></content:encoded>
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		<item>
		<title>Jeff Payne</title>
		<link>http://scwcreative.com/2010/03/jeff-payne/</link>
		<comments>http://scwcreative.com/2010/03/jeff-payne/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 20:53:06 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[work]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[css]]></category>
		<category><![CDATA[user interface design]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://scwcreative.com/?p=3336</guid>
		<description><![CDATA[Complete design and WordPress integration of JeffPayne.net; social media is inherent with Twitter buttons for each entry. Feedburner does the RSS work (both an accessible RSS feed and a RSS feed to email).]]></description>
			<content:encoded><![CDATA[<div align="center"><img class="size-full wp-image" title="WordPress design for JeffPayne.net" src="http://scwcreative.com/wp-content/uploads/2010/03/webdesign-jeffpayne.jpg" alt="WordPress design for JeffPayne.net" width="700" height="516" /></div>
<p>Complete design and WordPress integration of JeffPayne.net; social media is inherent with Twitter buttons for each entry. Feedburner does the RSS work (both an accessible RSS feed and a RSS feed to email).</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>We Hate Your Site</title>
		<link>http://scwcreative.com/2010/03/we-hate-your-site-2/</link>
		<comments>http://scwcreative.com/2010/03/we-hate-your-site-2/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 20:31:36 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[work]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[css]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[user interface design]]></category>

		<guid isPermaLink="false">http://scwcreative.com/?p=3332</guid>
		<description><![CDATA[The splash page for We Hate Your Site, a user interface and experience testing platform.]]></description>
			<content:encoded><![CDATA[<div align="center"><img class="size-full wp-image" title="splash design for We Hate Your Site" src="http://scwcreative.com/wp-content/uploads/2010/03/webdesign-WHYS.jpg" alt="splash design for We Hate Your Site" width="700" height="516" /></div>
<p>The splash page for We Hate Your Site, a user interface and experience testing platform.</p>
<p>Work in this first phase includes logo design, CSS, site design and web graphics. The programming was done separately by two guys much smarter than I am, in a Ruby environment. And the twitter feed is provided by TweetBoard.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ten gallon hat designs</title>
		<link>http://scwcreative.com/2010/01/ten-gallon-hat-designs/</link>
		<comments>http://scwcreative.com/2010/01/ten-gallon-hat-designs/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 05:24:22 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[work]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[css]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[typography]]></category>
		<category><![CDATA[user interface design]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://scwcreative.com/?p=3235</guid>
		<description><![CDATA[
Web site for Ten Gallon Hat designs (custom furniture, wooden accessories and other artisan work) built in Wordpress for ease of client maintenance. Includes a jQuery-based sliding panel for image display and organization.
Along with the logo and the bulk of the site&#8217;s photography, the web site was built with the end experience in mind. Like [...]]]></description>
			<content:encoded><![CDATA[<div align="center"><img class="size-full wp-image" title="Ten Gallon Hat Designs web site" src="http://scwcreative.com/wp-content/uploads/2010/01/image00041-tengallonhat.png" alt="Ten Gallon Hat Designs web site" width="700" height="516" /></div>
<p>Web site for Ten Gallon Hat designs (custom furniture, wooden accessories and other artisan work) built in Wordpress for ease of client maintenance. Includes a jQuery-based sliding panel for image display and organization.</p>
<p>Along with the logo and the bulk of the site&#8217;s photography, the web site was built with the end experience in mind. Like Jonathan&#8217;s artistic statement, &#8220;&#8230; Organic forms that combine aesthetic and comfort, while unconventional construction and raw beauty of materials present a true sense of freedom.&#8221;</p>
<div align="center"><img class="size-full wp-image" title="logo and business card design for Ten Gallon Hat Designs" src="http://scwcreative.com/wp-content/uploads/2009/12/img00035-tghdcard.jpg" alt="logo and business card design for Ten Gallon Hat Designs" height="516" width="700"></div>
<p>Identity and business card design for Ten Gallon Hat Designs. These cards are foil printed on thin sheets of oak and then cut into 3.5&#8243; by 1.5&#8243; cards by Cards of Wood in Michigan. A second part — not yet implemented — includes a small rectangular white sticker that includes three photos of some of his designs, a kind of mini-portfolio. This will go on the front of the card in the upper right-hand corner.</p>
<p>The outlines were done by a previous designer and we cleaned them up. The font on the logo and on the cards is Eurostile.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Laura Morgan designs</title>
		<link>http://scwcreative.com/2010/01/laura-morgan-designs/</link>
		<comments>http://scwcreative.com/2010/01/laura-morgan-designs/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 21:14:48 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[work]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[editorial layout]]></category>
		<category><![CDATA[print design]]></category>

		<guid isPermaLink="false">http://scwcreative.com/?p=3201</guid>
		<description><![CDATA[
Catalog design for Laura Morgan designs. These books were designed 8.5&#8243; by 8.5&#8243; square and printed by the client. The pages are held together by a binder ring &#8212; designed such that the pages can be easily removed or added. A select few of the rings contain some kind of jeweled bobble, some small piece [...]]]></description>
			<content:encoded><![CDATA[<div align="center"><img class="size-full wp-image" title="catalog design for laura morgan designs" src="http://scwcreative.com/wp-content/uploads/2010/01/img00037-lmddesigns.jpg" alt="catalog design for laura morgan designs" width="700" height="516" /></div>
<p>Catalog design for Laura Morgan designs. These books were designed 8.5&#8243; by 8.5&#8243; square and printed by the client. The pages are held together by a binder ring &#8212; designed such that the pages can be easily removed or added. A select few of the rings contain some kind of jeweled bobble, some small piece of Laura&#8217;s jewelry stock. Most &#8212; for cost reasons &#8212; do not.</p>



<p>After designing several pieces of her branding and identity &#8212; including logo cleanup, her business cards and jewelry tags &#8212; it was clear that Laura Morgan designs needed a clean and elegant look as so much of her work is inspired by nature, architecture and oil paintings. As such, the font used on most of Laura&#8217;s collateral is Avant Garde Gothic.</p>
]]></content:encoded>
			<wfw:commentRss>http://scwcreative.com/2010/01/laura-morgan-designs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>pda, summer 2009 collateral</title>
		<link>http://scwcreative.com/2009/04/pda-summer-2009-cards/</link>
		<comments>http://scwcreative.com/2009/04/pda-summer-2009-cards/#comments</comments>
		<pubDate>Sun, 19 Apr 2009 16:42:55 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[work]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[card design]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[illustration]]></category>
		<category><![CDATA[pda]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://scwcreative.com/?p=2213</guid>
		<description><![CDATA[
pda, a night of dj&#8217;ed electro, indie, retro music and the kitchen sink at Elysium that happens semi-regularly. Its title is based on the song by Interpol.
For this design, I wanted to have a display of vinyl record sleeve spines like you&#8217;d see a shelf of books, to demonstrate the variety of music. I setup [...]]]></description>
			<content:encoded><![CDATA[<div align="center"><img class="size-full wp-image" title="pda, summer 2009 cards" src="http://scwcreative.com/wp-content/uploads/2009/05/image00020-pdasum09.jpg" alt="pda, summer 2009 cards" width="700" height="516" /></div>
<p>pda, a night of dj&#8217;ed electro, indie, retro music and the kitchen sink at Elysium that happens semi-regularly. Its title is based on the song by Interpol.</p>
<p>For this design, I wanted to have a display of vinyl record sleeve spines like you&#8217;d see a shelf of books, to demonstrate the variety of music. I setup two photo shoots, one at my friend John Gross&#8217; house and then one at <a href="http://www.backspinrecords.net/">Backspin Records</a> but I had a problem with the readability and clarity of the spines &#8212; some were just old and battered and some were still in plastic &#8212; and then not having all the records I&#8217;d need to have. So, I did what anyone&#8217;d do in my situation, I created it from scratch.</p>
<p>Some are based on actual spines, some are based on the cd spines, some are just completely made up. Some of the logos were found (Röyksopp, Bjork, the Sisters of Mercy overbombing graphic), some were traced (Depeche Mode, elastica, TV on the Radio), some were created from thin air.</p>
<p>The type used for the logo and info are the Maple Origins (created by <a href="http://lastsoundtrack.fontspace.com/maple.html">Last Soundtrack</a>) and two flavors of Condensed Futura.</p>
<p>Event info:<br />
doors at 9:30, free before 10<br />
May 29, 2009<br />
Elysium, <a href="http://maps.google.com/maps?q=705+Red+River+austin&#038;oe=utf-8&#038;client=firefox-a&#038;ie=UTF8&#038;hl=en&#038;ll=30.268482,-97.736585&#038;spn=0.00947,0.016823&#038;z=16&#038;iwloc=A">705 Red River</a><br />
$3 cover, 21+</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Orenda logo</title>
		<link>http://scwcreative.com/2008/03/orenda/</link>
		<comments>http://scwcreative.com/2008/03/orenda/#comments</comments>
		<pubDate>Fri, 21 Mar 2008 08:54:17 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[work]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://scwcreative.com/?p=1710</guid>
		<description><![CDATA[


Logo and stationary design for Orenda, a recreational water treatment business based out of Dallas and Phoenix. They create and distribute  non-toxic and non-hazardous additives that prevent algae growth and staining without harsh algaecides and toxic alternatives.
]]></description>
			<content:encoded><![CDATA[<div align="center"><img class="size-full wp-image" title="Orenda logo" src="http://scwcreative.com/wp-content/uploads/2009/01/orenda-logo.jpg" alt="Orenda logo" width="700" height="516" /></div>
<p></p>
<div align="center"><img class="size-full wp-image" title="Orenda business cards" src="http://scwcreative.com/wp-content/uploads/2008/03/identity-orenda.jpg" alt="Orenda business cards" width="700" height="516" /></div>
<p>Logo and stationary design for Orenda, a recreational water treatment business based out of Dallas and Phoenix. They create and distribute  non-toxic and non-hazardous additives that prevent algae growth and staining without harsh algaecides and toxic alternatives.</p>
]]></content:encoded>
			<wfw:commentRss>http://scwcreative.com/2008/03/orenda/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>KW Cares stationary</title>
		<link>http://scwcreative.com/2008/02/kw-cares-stationary/</link>
		<comments>http://scwcreative.com/2008/02/kw-cares-stationary/#comments</comments>
		<pubDate>Tue, 19 Feb 2008 16:57:09 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[work]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[kw]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://scwcreative.com/?p=2218</guid>
		<description><![CDATA[
Two-sided business cards created for Keller William&#8217;s Realty non-profit arm, KW Cares. This was part of a complete stationary kit for the group &#8212; including letterhead, envelopes and thank you cards.
I was hoping that this version of the card would be used, a leading contender for a while but no dice in the end.
As KW [...]]]></description>
			<content:encoded><![CDATA[<div align="center"><img class="size-full wp-image" title="kw cares business cards" src="http://scwcreative.com/wp-content/uploads/2008/02/image00020-kwcares-bcards.jpg" alt="kw cares business cards" width="700" height="516" /></div>
<p>Two-sided business cards created for Keller William&#8217;s Realty non-profit arm, KW Cares. This was part of a complete stationary kit for the group &#8212; including letterhead, envelopes and thank you cards.</p>
<p>I was hoping that this version of the card would be used, a leading contender for a while but no dice in the end.</p>

<p>As KW Cares is a charity whose mission it is to help people in need, I thought that the use of white space to indicate a cross was powerful and iconic. But like I said before, it didn&#8217;t pass the muster.</p>
<p>Gill Sans is the font used on both of these cards (standard for most of Keller Williams materials).</p>
]]></content:encoded>
			<wfw:commentRss>http://scwcreative.com/2008/02/kw-cares-stationary/feed/</wfw:commentRss>
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		</item>
		<item>
		<title>chowbaby! identity</title>
		<link>http://scwcreative.com/2008/01/chowbaby-identity/</link>
		<comments>http://scwcreative.com/2008/01/chowbaby-identity/#comments</comments>
		<pubDate>Thu, 17 Jan 2008 17:01:25 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[work]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://scwcreative.com/?p=3407</guid>
		<description><![CDATA[
Description of process pending.
]]></description>
			<content:encoded><![CDATA[<div align="center"><img class="size-full wp-image" title="chowbaby identity" src="http://scwcreative.com/wp-content/uploads/2010/03/identity-chowbaby.jpg" alt="chowbaby identity" width="700" height="516" /></div>
<p>Description of process pending.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>KW Cares letterhead</title>
		<link>http://scwcreative.com/2008/01/kwcares-letterhead/</link>
		<comments>http://scwcreative.com/2008/01/kwcares-letterhead/#comments</comments>
		<pubDate>Wed, 02 Jan 2008 19:49:19 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[work]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[kw]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://scwcreative.com/?p=2479</guid>
		<description><![CDATA[
Letterhead created for Keller William’s Realty non-profit arm, KW Cares. This was part of a complete stationary kit for the group — including business cards, envelopes and thank you cards.
]]></description>
			<content:encoded><![CDATA[<div align="center"><img class="size-full wp-image" title="kwcares letterhead" src="http://scwcreative.com/wp-content/uploads/2009/05/kwcares-letterhead03.jpg" alt="kwcares letterhead" height="516" width="700"></div>
<p>Letterhead created for Keller William’s Realty non-profit arm, KW Cares. This was part of a complete stationary kit for the group — including business cards, envelopes and thank you cards.</p>
]]></content:encoded>
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