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	<title>scw creative &#187; card design</title>
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	<link>http://scwcreative.com</link>
	<description>work, life from Austin and Brooklyn</description>
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		<title>Thanksgiving card</title>
		<link>http://scwcreative.com/2009/10/thanksgiving-card/</link>
		<comments>http://scwcreative.com/2009/10/thanksgiving-card/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 20:19:29 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[work]]></category>
		<category><![CDATA[card design]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[print design]]></category>

		<guid isPermaLink="false">http://scwcreative.com/?p=3025</guid>
		<description><![CDATA[
A personal Thanksgiving invite designed as a two-sided postcard. Copy reads: &#8220;This year will be nothing like last year &#8230;&#8221;
Font used is Optima, a nice san-serif with the appearance of a serif font. Best of both worlds in a way.
Here&#8217;s an alternate cover concept.

With both of these, I wanted it to be playful and appropriate [...]]]></description>
			<content:encoded><![CDATA[<div align="center"><img class="size-full wp-image" title="a very cranberry Thanksgiving" src="http://scwcreative.com/wp-content/uploads/2009/10/personal-tgiving09.jpg" alt="a very cranberry Thanksgiving" width="700" height="516" /></div>
<p>A personal Thanksgiving invite designed as a two-sided postcard. Copy reads: &#8220;This year will be nothing like last year &#8230;&#8221;</p>
<p>Font used is Optima, a nice san-serif with the appearance of a serif font. Best of both worlds in a way.</p>
<p>Here&#8217;s an alternate cover concept.</p>
<div align="center"><img class="size-full wp-image" title="wishbone" src="http://scwcreative.com/wp-content/uploads/2009/10/personal-tgiving092.jpg" alt="wishbone" width="700" height="516" /></div>
<p>With both of these, I wanted it to be playful and appropriate for the season. The fonts used are zebrawood and futura.</p>
]]></content:encoded>
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		<title>pda, fall 2009 collateral</title>
		<link>http://scwcreative.com/2009/09/pda-fall-2009-collateral/</link>
		<comments>http://scwcreative.com/2009/09/pda-fall-2009-collateral/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 19:49:43 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[work]]></category>
		<category><![CDATA[card design]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[illustration]]></category>
		<category><![CDATA[pda]]></category>
		<category><![CDATA[print design]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://scwcreative.com/?p=2752</guid>
		<description><![CDATA[
pda is a night of dj&#8217;ed electro, indie, retro music and the kitchen sink at Elysium that happens semi-regularly. Its title is based on the song by Interpol.
For this design, I wanted a bright piece that would stand out in a dark nightclub. I wanted the turntable/mixing graphic to look like what mixing sounded like, [...]]]></description>
			<content:encoded><![CDATA[<div align="center"><img class="size-full wp-image" title="pda, fall 2009 cards" src="http://scwcreative.com/wp-content/uploads/2009/09/pda.jpg" alt="pda, fall 2009 cards" width="700" height="516" /></div>
<p>pda is a night of dj&#8217;ed electro, indie, retro music and the kitchen sink at Elysium that happens semi-regularly. Its title is based on the song by Interpol.</p>
<p>For this design, I wanted a bright piece that would stand out in a dark nightclub. I wanted the turntable/mixing graphic to look like what mixing sounded like, using the grooves of the record to splice into one another and then the dj&#8217;s arms to resemble turntable arms, almost robotic. But simple yet warm.</p>
<p>The type used for the logo and body text are Chunk Five (Adobe) and Skia.</p>
<p>Event info:<br />
doors at 9:30, free before 10<br />
Sept 25, 2009<br />
Elysium, <a href="http://maps.google.com/maps?q=705+Red+River+austin&#038;oe=utf-8&#038;client=firefox-a&#038;ie=UTF8&#038;hl=en&#038;ll=30.268482,-97.736585&#038;spn=0.00947,0.016823&#038;z=16&#038;iwloc=A">705 Red River</a><br />
$3 cover, 21+</p>
]]></content:encoded>
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		<title>pda, summer 2009 collateral</title>
		<link>http://scwcreative.com/2009/04/pda-summer-2009-cards/</link>
		<comments>http://scwcreative.com/2009/04/pda-summer-2009-cards/#comments</comments>
		<pubDate>Sun, 19 Apr 2009 16:42:55 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[work]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[card design]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[illustration]]></category>
		<category><![CDATA[pda]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://scwcreative.com/?p=2213</guid>
		<description><![CDATA[
pda, a night of dj&#8217;ed electro, indie, retro music and the kitchen sink at Elysium that happens semi-regularly. Its title is based on the song by Interpol.
For this design, I wanted to have a display of vinyl record sleeve spines like you&#8217;d see a shelf of books, to demonstrate the variety of music. I setup [...]]]></description>
			<content:encoded><![CDATA[<div align="center"><img class="size-full wp-image" title="pda, summer 2009 cards" src="http://scwcreative.com/wp-content/uploads/2009/05/image00020-pdasum09.jpg" alt="pda, summer 2009 cards" width="700" height="516" /></div>
<p>pda, a night of dj&#8217;ed electro, indie, retro music and the kitchen sink at Elysium that happens semi-regularly. Its title is based on the song by Interpol.</p>
<p>For this design, I wanted to have a display of vinyl record sleeve spines like you&#8217;d see a shelf of books, to demonstrate the variety of music. I setup two photo shoots, one at my friend John Gross&#8217; house and then one at <a href="http://www.backspinrecords.net/">Backspin Records</a> but I had a problem with the readability and clarity of the spines &#8212; some were just old and battered and some were still in plastic &#8212; and then not having all the records I&#8217;d need to have. So, I did what anyone&#8217;d do in my situation, I created it from scratch.</p>
<p>Some are based on actual spines, some are based on the cd spines, some are just completely made up. Some of the logos were found (Röyksopp, Bjork, the Sisters of Mercy overbombing graphic), some were traced (Depeche Mode, elastica, TV on the Radio), some were created from thin air.</p>
<p>The type used for the logo and info are the Maple Origins (created by <a href="http://lastsoundtrack.fontspace.com/maple.html">Last Soundtrack</a>) and two flavors of Condensed Futura.</p>
<p>Event info:<br />
doors at 9:30, free before 10<br />
May 29, 2009<br />
Elysium, <a href="http://maps.google.com/maps?q=705+Red+River+austin&#038;oe=utf-8&#038;client=firefox-a&#038;ie=UTF8&#038;hl=en&#038;ll=30.268482,-97.736585&#038;spn=0.00947,0.016823&#038;z=16&#038;iwloc=A">705 Red River</a><br />
$3 cover, 21+</p>
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		<item>
		<title>pda/Stockholm Syndrome collateral</title>
		<link>http://scwcreative.com/2009/01/pdastockholm-syndrome-promo-card/</link>
		<comments>http://scwcreative.com/2009/01/pdastockholm-syndrome-promo-card/#comments</comments>
		<pubDate>Sun, 18 Jan 2009 08:19:47 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[work]]></category>
		<category><![CDATA[card design]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[illustration]]></category>
		<category><![CDATA[pda]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://scwcreative.com/?p=1674</guid>
		<description><![CDATA[
Postcard front and back for a semi-annual night of music at Elysium.
Stockholm Syndrome is a night of Swedish music and so I enjoyed making that side in the colors of Sweden using the backdrop of legal paper. Scribbling followed &#8212; naturally &#8212; and the heart candies seemed like the perfect finishing touch. Almost cute.
The blueprint [...]]]></description>
			<content:encoded><![CDATA[<div align="center"><img class="size-full wp-image" title="2009 pda/Stockholm Syndrome promo cards" src="http://scwcreative.com/wp-content/uploads/2009/01/pda-ss-print.jpg" alt="2009 pda/Stockholm Syndrome promo cards" width="700" height="516" /></div>
<p>Postcard front and back for a semi-annual night of music at Elysium.</p>
<p>Stockholm Syndrome is a night of Swedish music and so I enjoyed making that side in the colors of Sweden using the backdrop of legal paper. Scribbling followed &#8212; naturally &#8212; and the heart candies seemed like the perfect finishing touch. Almost cute.</p>
<p>The blueprint was an esoteric way to explain what kind of music to expect, this kind of electronic rock &#8212; like M.I.A., Bloc Party, Yeah Yeah Yeahs, LCD Soundsystem, Le Tigre. I can only hope that Pulp&#8217;s &#8220;Common People&#8221; makes an appearance because I think that brings the dance like nothing else, and I say that as someone who has a very high dance tolerance.</p>
<p>For Stockholm Syndrome, the title font is FG Starlet. For pda, the body font was Flux Architect and the title font was Oil (created by Typo5).</p>
]]></content:encoded>
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