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	<title>scw creative &#187; collateral</title>
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	<link>http://scwcreative.com</link>
	<description>design, strategy, branding, user experience</description>
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		<title>poster for the Long Now</title>
		<link>http://scwcreative.com/2009/05/poster-for-the-long-now/</link>
		<comments>http://scwcreative.com/2009/05/poster-for-the-long-now/#comments</comments>
		<pubDate>Mon, 18 May 2009 00:57:19 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
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		<guid isPermaLink="false">http://scwcreative.com/?p=2199</guid>
		<description><![CDATA[Poster for the theater show <em>the Long Now</em> by the Shrewd Productions.]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image" title="the Long Now, poster" src="http://scwcreative.com/wp-content/uploads/2009/05/image00018-longnow.jpg" alt="the Long Now, poster" width="700" height="516" /></p>
<p>Poster for the theater show <em>the Long Now</em> by the Shrewd Productions, opening May 21st at the Blue Theatre. Written and directed by Beth Burns, this story considers the turbulent nature of time, and the impossible hope of capturing a perfect present.</p>
<p>The challenge in this poster design was creating a piece that was at once technical (Time is one of the characters in show), organic with a bit of danger that looms just on the edges. We went through several iterations &#8212; one was too whimsical, one was too serious &#8212; before settling on this one. I think that the paper texture that I used for the background works well in the scope of the show, the puppet that plays Time has that same kind of rough hew to it, projecting on a canvas sheet.</p>
<p>The font for the text is Gotham. The background is a found schematic and I drew the birdcage, tracing and referencing several photos online. The girl and the bird are stock.</p>
<p>You can find out more information <a href="http://www.shrewdproductions.com/">here</a>.</p>
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		<title>poster for Cherry Bomb, the movie</title>
		<link>http://scwcreative.com/2009/05/poster-for-cherry-bomb-the-movie/</link>
		<comments>http://scwcreative.com/2009/05/poster-for-cherry-bomb-the-movie/#comments</comments>
		<pubDate>Sat, 02 May 2009 00:22:38 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[photography]]></category>
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		<guid isPermaLink="false">http://scwcreative.com/?p=2185</guid>
		<description><![CDATA[Promo posters for Cherry Bomb.]]></description>
			<content:encoded><![CDATA[<div class="slideshow-next slideshow-content">
			<a href="javascript: void(0);" class="slideshow-next"><img style="margin-bottom:15px" src="http://scwcreative.com/wp-content/uploads/2009/05/image00017-cherrybomb1.jpg"/><br /></a></div>
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			<a href="javascript: void(0);" class="slideshow-next"><img style="margin-bottom:15px" src="http://scwcreative.com/wp-content/uploads/2009/05/image00017-cherrybomb2.jpg"/><br /></a></div>
			
<p>Promo posters for the gritty indie film Cherry Bomb &#8212; not the one with Ron Weasley &#8212; about an exotic dancer who exacts revenge on a group of men who were involved in her rape. It&#8217;s due out in 2011.</p>
<p>You can find out more information <a href="http://www.cherrybombfilm.com">here</a>. You can also <a href="http://www.facebook.com/cherrybombfilm">become a fan on Facebook</a>.</p>
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		<title>WeHateYourSite sticker</title>
		<link>http://scwcreative.com/2009/04/wehateyoursite-sticker/</link>
		<comments>http://scwcreative.com/2009/04/wehateyoursite-sticker/#comments</comments>
		<pubDate>Tue, 21 Apr 2009 14:46:03 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[branding]]></category>
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		<guid isPermaLink="false">http://scwcreative.com/?p=1968</guid>
		<description><![CDATA[The SXSW preview sticker for We Hate Your Site.]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image" title="WeHateYourSite sticker" src="http://scwcreative.com/wp-content/uploads/2009/03/whys-sticker.jpg" alt="WeHateYourSite sticker" width="700" height="516" /></p>
<p>This is a preview sticker for We Hate Your Site for SXSW. In thinking about this job, I thought about what kinds of things indicate a written kind of critique &#8212; which is what We Hate Your Site is all about &#8212; I thought about grading or scribbling comments but that didn&#8217;t seem strong enough. I needed something pretty esoteric, so much so that it bordered on being difficult to read.</p>
<p>I used Andale Mono and Helvetica as my font set for this piece.</p>
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		<title>ASW 10-minute play festival (2009)</title>
		<link>http://scwcreative.com/2009/03/austin-script-works-out-of-ink-2009/</link>
		<comments>http://scwcreative.com/2009/03/austin-script-works-out-of-ink-2009/#comments</comments>
		<pubDate>Tue, 10 Mar 2009 17:00:10 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[branding]]></category>
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		<guid isPermaLink="false">http://scwcreative.com/?p=1970</guid>
		<description><![CDATA[Collateral design for ASW 2009' 10-minute play festival.]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image" title="Austin Script Works Out of Ink 2009" src="http://scwcreative.com/wp-content/uploads/2009/03/asw10-09-print.jpg" alt="Austin Script Works Out of Ink 2009" width="700" height="516" /></p>
<p>The title for the 2009 play festival &#8212; choices ranged from Flashback Dance to Ya Mama Don&#8217;t Dance &#8212; clearly informed the poster/postcard design. With limited time, Time Steps &#8212; also a type of dance step &#8212; became the title and I really liked the idea of demonstrating time running backwards in a kind of reverse hourglass series. </p>
<p>Every year, the plays written and chosen have to follow three rules &#8212; this year, they were:</p>
<ul>
<li>The play must go backward, from beginning to end</li>
<li>Include a sudden dance break that causes a shift in the action</li>
<li>Include three things your mother told you not to do</li>
</ul>
<p>I&#8217;m not sure what kind of dance can made from the steps I drew in the poster, but it looks like a lot of fun, eh?<br />
As the copy font, I used Gotham. For the title, I used Sketch Rockwell.</p>
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		<title>Xmas Unwrapped 2008</title>
		<link>http://scwcreative.com/2008/11/xmas-unwrapped-2008/</link>
		<comments>http://scwcreative.com/2008/11/xmas-unwrapped-2008/#comments</comments>
		<pubDate>Mon, 24 Nov 2008 18:44:28 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[print]]></category>
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		<guid isPermaLink="false">http://scwcreative.com/?p=2463</guid>
		<description><![CDATA[Collateral design for Shrewd Productions&#8217; annual burlesque Christmas show in 2008. The font used was Gotham, the title was created in Illustrator. The photograph was shot by Cory Ryan.]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image" title="Xmas Unwrapped 2008" src="http://scwcreative.com/wp-content/uploads/2009/05/shrewd-xmas08.jpg" alt="Xmas Unwrapped 2008" width="650" height="479" /></p>
<p>Collateral design for Shrewd Productions&#8217; annual burlesque Christmas show in 2008. The font used was Gotham, the title was created in Illustrator. The photograph was shot by Cory Ryan.</p>
]]></content:encoded>
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		<title>pda collateral</title>
		<link>http://scwcreative.com/2008/11/pda-collateral/</link>
		<comments>http://scwcreative.com/2008/11/pda-collateral/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 00:15:43 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
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		<guid isPermaLink="false">http://scwcreative.com/?p=2523</guid>
		<description><![CDATA[Card/flyer design for pda event at Elysium on Thanksgiving.]]></description>
			<content:encoded><![CDATA[<div class="slideshow-next slideshow-content">
			<a href="javascript: void(0);" class="slideshow-next"><img style="margin-bottom:15px" src="http://scwcreative.com/wp-content/uploads/2009/05/pda-turkey1.jpg"/><br /></a></div>
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			<a href="javascript: void(0);" class="slideshow-next"><img style="margin-bottom:15px" src="http://scwcreative.com/wp-content/uploads/2008/11/pda-turkey2a.jpg"/><br /></a></div>
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			<a href="javascript: void(0);" class="slideshow-next"><img style="margin-bottom:15px" src="http://scwcreative.com/wp-content/uploads/2008/11/pda-turkey2b.jpg"/><br /></a></div>
			
<p>Card/flyer design for pda event at Elysium on Thanksgiving.</p>
]]></content:encoded>
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		<title>Small World Labs sales sheets</title>
		<link>http://scwcreative.com/2008/08/small-world-labs-sales-sheets/</link>
		<comments>http://scwcreative.com/2008/08/small-world-labs-sales-sheets/#comments</comments>
		<pubDate>Mon, 11 Aug 2008 07:22:38 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[branding]]></category>
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		<guid isPermaLink="false">http://scwcreative.com/?p=1680</guid>
		<description><![CDATA[Sales call leave-behind sheets that detailed the totality of Small World Labs' services, a company that provides social networking solutions to businesses and organizations.]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image" title="Small World Labs sales sheets" src="http://scwcreative.com/wp-content/uploads/2009/01/smallworldlabs-print.jpg" alt="Small World Labs sales sheets" width="650" height="367" /><br />
Small World Labs, a company that provides social networking solutions to businesses and organizations, wanted to develop leave-behind sheets for sales calls that detailed the totality of their services. And so together we created two systems &#8212; one of general information and one specific to a dozen different kinds of possible communities. The image taxonomy &#8212; the school of fish photo deemed the most apropos &#8212; was developed collaboratively. Counting the fronts, the package numbers 16 pages total.</p>
<p>Futura was used as the title font and the body font is Minion Pro.</p>
]]></content:encoded>
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		<title>ASW 10-minute festival (2008)</title>
		<link>http://scwcreative.com/2008/02/austin-script-works-10-minute-festival-2008/</link>
		<comments>http://scwcreative.com/2008/02/austin-script-works-10-minute-festival-2008/#comments</comments>
		<pubDate>Wed, 06 Feb 2008 08:38:57 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[branding]]></category>
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		<guid isPermaLink="false">http://scwcreative.com/?p=1688</guid>
		<description><![CDATA[Collateral design for Austin Script Works' 2008 10-minute play festival.]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image" title="2008 Austin Script Works Out of Ink" src="http://scwcreative.com/wp-content/uploads/2009/01/asw10-print.jpg" alt="2008 Austin Script Works Out of Ink" width="650" height="479" /></p>
<p>I set out for the 2008 play festival collateral to use Futura as the copy font, for its simple geometric forms, for its clarity, for its optimism. This then set the tone for the icons and the layout.</p>
<p>Every year, the plays written and chosen have to follow three rules — this year, they were:</p>
<ul>
<li>A character with a secret they are trying to hide</li>
<li>A piece of music, some of which may have been forgotten</li>
<li>A radical physical transformation (be it of person, place or thing.)</li>
</ul>
]]></content:encoded>
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		<title>ASW and Teatro Vivo</title>
		<link>http://scwcreative.com/2007/12/austin-script-works-and-teatro-vivo/</link>
		<comments>http://scwcreative.com/2007/12/austin-script-works-and-teatro-vivo/#comments</comments>
		<pubDate>Wed, 26 Dec 2007 19:36:39 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
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		<guid isPermaLink="false">http://scwcreative.com/?p=2476</guid>
		<description><![CDATA[Collateral design for collaborative project between Austin Script Works and Teatro Vivo.]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image" title="Austin Script Works and Teatro Vivo" src="http://scwcreative.com/wp-content/uploads/2009/05/asw-teatrovivo-card.png" alt="Austin Script Works and Teatro Vivo" width="650" height="479" /></p>
<p>Collateral design for collaborative project between Austin Script Works and Teatro Vivo.</p>
]]></content:encoded>
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		<title>Xmas Unwrapped 2007</title>
		<link>http://scwcreative.com/2007/11/xmas-unwrapped-2007/</link>
		<comments>http://scwcreative.com/2007/11/xmas-unwrapped-2007/#comments</comments>
		<pubDate>Sat, 24 Nov 2007 19:38:13 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[print]]></category>
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		<guid isPermaLink="false">http://scwcreative.com/?p=2461</guid>
		<description><![CDATA[Collateral design for Shrewd Productions' annual burlesque Christmas show in 2007.]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image" title="Xmas Unwrapped 2007" src="http://scwcreative.com/wp-content/uploads/2009/05/shrewd-xmas07.jpg" alt="Xmas Unwrapped 2007" width="650" height="479" /></p>
<p>Collateral design for Shrewd Productions&#8217; annual burlesque Christmas show in 2007. The font used was Futura.</p>
]]></content:encoded>
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