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	<title>scw creative &#187; concept</title>
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	<link>http://scwcreative.com</link>
	<description>work, life from Austin and Brooklyn</description>
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		<title>Elk Hill Advisors</title>
		<link>http://scwcreative.com/2010/07/elk-hill-advisors/</link>
		<comments>http://scwcreative.com/2010/07/elk-hill-advisors/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 22:11:42 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[work]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://scwcreative.com/?p=3695</guid>
		<description><![CDATA[
The final round of logos for Elk Hill Advisors, a financial advising company based on the east coast.
Fonts in this series include Caslon and Futura.
]]></description>
			<content:encoded><![CDATA[<div align="center"><img class="size-full wp-image" title="logo designs for Elk Hill Consulting" src="http://scwcreative.com/wp-content/uploads/2010/07/identity-elkhill.jpg" alt="logo designs for MarketScout Wholesale" width="700" height="516" /></div>
<p>The final round of logos for Elk Hill Advisors, a financial advising company based on the east coast.</p>
<p>Fonts in this series include Caslon and Futura.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Reistrup Realty</title>
		<link>http://scwcreative.com/2010/07/reistrup-realty/</link>
		<comments>http://scwcreative.com/2010/07/reistrup-realty/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 21:47:21 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[work]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://scwcreative.com/?p=3688</guid>
		<description><![CDATA[
A series of draft logos for Reistrup Realty, a real estate group in Austin, Texas that offers signature services for first-time homeowners as well as luxury clients.
Fonts in this series include Avenir, Eurostile and Gotham. The final logo, the single Julie, was a hand drawn signature re-traced as a vector and cleaned up in Illustrator.
]]></description>
			<content:encoded><![CDATA[<div align="center"><img class="size-full wp-image" title="logo designs for Reistrup Realty" src="http://scwcreative.com/wp-content/uploads/2010/07/identity-reistrup.png" alt="logo designs for MarketScout Wholesale" width="700" height="516" /></div>
<p>A series of draft logos for Reistrup Realty, a real estate group in Austin, Texas that offers signature services for first-time homeowners as well as luxury clients.</p>
<p>Fonts in this series include Avenir, Eurostile and Gotham. The final logo, the single Julie, was a hand drawn signature re-traced as a vector and cleaned up in Illustrator.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>We Hate Your Site</title>
		<link>http://scwcreative.com/2010/03/we-hate-your-site-2/</link>
		<comments>http://scwcreative.com/2010/03/we-hate-your-site-2/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 20:31:36 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[work]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[css]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[user interface design]]></category>

		<guid isPermaLink="false">http://scwcreative.com/?p=3332</guid>
		<description><![CDATA[The splash page for We Hate Your Site, a user interface and experience testing platform.]]></description>
			<content:encoded><![CDATA[<div align="center"><img class="size-full wp-image" title="splash design for We Hate Your Site" src="http://scwcreative.com/wp-content/uploads/2010/03/webdesign-WHYS.jpg" alt="splash design for We Hate Your Site" width="700" height="516" /></div>
<p>The splash page for We Hate Your Site, a user interface and experience testing platform.</p>
<p>Work in this first phase includes logo design, CSS, site design and web graphics. The programming was done separately by two guys much smarter than I am, in a Ruby environment. And the twitter feed is provided by TweetBoard.</p>
]]></content:encoded>
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		<title>logo for MarketScout Wholesale</title>
		<link>http://scwcreative.com/2010/02/logo-for-marketscout-wholesale/</link>
		<comments>http://scwcreative.com/2010/02/logo-for-marketscout-wholesale/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 23:55:50 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[work]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://scwcreative.com/?p=3260</guid>
		<description><![CDATA[A series of draft logos for MarketScout Wholesale, a business-to-business (B2B) financial services organization.]]></description>
			<content:encoded><![CDATA[<div align="center"><img class="size-full wp-image" title="logo designs for MarketScout Wholesale" src="http://scwcreative.com/wp-content/uploads/2010/02/logo-msw.jpg" alt="logo designs for MarketScout Wholesale" width="700" height="516" /></div>
<p>A series of draft logos for MarketScout Wholesale, a business-to-business (B2B) financial services organization.</p>
<p>Fonts in this series include Avenir, Eurostile, Gotham and Neuzeit.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>logo for The Business Experts</title>
		<link>http://scwcreative.com/2010/02/logo-for-the-business-experts/</link>
		<comments>http://scwcreative.com/2010/02/logo-for-the-business-experts/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 23:44:47 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[work]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://scwcreative.com/?p=3253</guid>
		<description><![CDATA[A series of draft logos for The Business Experts, a local firm offering CPA, IT and design services.]]></description>
			<content:encoded><![CDATA[<div align="center"><img class="size-full wp-image" title="logo designs for The Business Experts" src="http://scwcreative.com/wp-content/uploads/2010/02/logo-thebusinessexperts.jpg" alt="logo designs for The Business Experts" width="700" height="516" /></div>
<p>A series of draft logos for The Business Experts, a local firm offering CPA, IT and design services.</p>
<p>Fonts in this series include Eurostile, Garamond, Gotham and Palatino.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>logo for Franklin Jones</title>
		<link>http://scwcreative.com/2010/02/franklin-jones/</link>
		<comments>http://scwcreative.com/2010/02/franklin-jones/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 23:36:57 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[work]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://scwcreative.com/?p=3248</guid>
		<description><![CDATA[A series of draft logos for Franklin Jones, a local firm that does process quality improvement and quality assurance.]]></description>
			<content:encoded><![CDATA[<div align="center"><img class="size-full wp-image" title="logo designs for Franklin Jones" src="http://scwcreative.com/wp-content/uploads/2010/02/logo-franklinjones.jpg" alt="logo designs for Franklin Jones" width="700" height="516" /></div>
<p>A series of draft logos for Franklin Jones, a local firm that does process quality improvement and quality assurance.</p>
<p>Fonts in this series include Avant Garde, Gotham, Matrix, Ottomat and Platelet.</p>
]]></content:encoded>
			<wfw:commentRss>http://scwcreative.com/2010/02/franklin-jones/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Laura Morgan designs</title>
		<link>http://scwcreative.com/2010/01/laura-morgan-designs/</link>
		<comments>http://scwcreative.com/2010/01/laura-morgan-designs/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 21:14:48 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[work]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[editorial layout]]></category>
		<category><![CDATA[print design]]></category>

		<guid isPermaLink="false">http://scwcreative.com/?p=3201</guid>
		<description><![CDATA[
Catalog design for Laura Morgan designs. These books were designed 8.5&#8243; by 8.5&#8243; square and printed by the client. The pages are held together by a binder ring &#8212; designed such that the pages can be easily removed or added. A select few of the rings contain some kind of jeweled bobble, some small piece [...]]]></description>
			<content:encoded><![CDATA[<div align="center"><img class="size-full wp-image" title="catalog design for laura morgan designs" src="http://scwcreative.com/wp-content/uploads/2010/01/img00037-lmddesigns.jpg" alt="catalog design for laura morgan designs" width="700" height="516" /></div>
<p>Catalog design for Laura Morgan designs. These books were designed 8.5&#8243; by 8.5&#8243; square and printed by the client. The pages are held together by a binder ring &#8212; designed such that the pages can be easily removed or added. A select few of the rings contain some kind of jeweled bobble, some small piece of Laura&#8217;s jewelry stock. Most &#8212; for cost reasons &#8212; do not.</p>



<p>After designing several pieces of her branding and identity &#8212; including logo cleanup, her business cards and jewelry tags &#8212; it was clear that Laura Morgan designs needed a clean and elegant look as so much of her work is inspired by nature, architecture and oil paintings. As such, the font used on most of Laura&#8217;s collateral is Avant Garde Gothic.</p>
]]></content:encoded>
			<wfw:commentRss>http://scwcreative.com/2010/01/laura-morgan-designs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Overture Technologies identity</title>
		<link>http://scwcreative.com/2009/11/logo-designs-for-overture-technologies/</link>
		<comments>http://scwcreative.com/2009/11/logo-designs-for-overture-technologies/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 18:19:33 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[work]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://scwcreative.com/?p=3117</guid>
		<description><![CDATA[
A series of draft logos for Overture Technologies, a financial services company whose offerings include mortgage processing and school financial aid. Direction from client: &#8220;Overture means better decisions.&#8221;
The green and orange are legacy colors for the company. Fonts in this series include Aldus and Avant Garde.
]]></description>
			<content:encoded><![CDATA[<div align="center"><img class="size-full wp-image" title="logo designs for Overture Technologies" src="http://scwcreative.com/wp-content/uploads/2009/11/logo-Overture.jpg" alt="logo designs for Overture Technologies" width="700" height="516" /></div>
<p>A series of draft logos for Overture Technologies, a financial services company whose offerings include mortgage processing and school financial aid. Direction from client: &#8220;Overture means better decisions.&#8221;</p>
<p>The green and orange are legacy colors for the company. Fonts in this series include Aldus and Avant Garde.</p>
]]></content:encoded>
			<wfw:commentRss>http://scwcreative.com/2009/11/logo-designs-for-overture-technologies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Thanksgiving card</title>
		<link>http://scwcreative.com/2009/10/thanksgiving-card/</link>
		<comments>http://scwcreative.com/2009/10/thanksgiving-card/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 20:19:29 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[work]]></category>
		<category><![CDATA[card design]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[print design]]></category>

		<guid isPermaLink="false">http://scwcreative.com/?p=3025</guid>
		<description><![CDATA[
A personal Thanksgiving invite designed as a two-sided postcard. Copy reads: &#8220;This year will be nothing like last year &#8230;&#8221;
Font used is Optima, a nice san-serif with the appearance of a serif font. Best of both worlds in a way.
Here&#8217;s an alternate cover concept.

With both of these, I wanted it to be playful and appropriate [...]]]></description>
			<content:encoded><![CDATA[<div align="center"><img class="size-full wp-image" title="a very cranberry Thanksgiving" src="http://scwcreative.com/wp-content/uploads/2009/10/personal-tgiving09.jpg" alt="a very cranberry Thanksgiving" width="700" height="516" /></div>
<p>A personal Thanksgiving invite designed as a two-sided postcard. Copy reads: &#8220;This year will be nothing like last year &#8230;&#8221;</p>
<p>Font used is Optima, a nice san-serif with the appearance of a serif font. Best of both worlds in a way.</p>
<p>Here&#8217;s an alternate cover concept.</p>
<div align="center"><img class="size-full wp-image" title="wishbone" src="http://scwcreative.com/wp-content/uploads/2009/10/personal-tgiving092.jpg" alt="wishbone" width="700" height="516" /></div>
<p>With both of these, I wanted it to be playful and appropriate for the season. The fonts used are zebrawood and futura.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Loves, Mariessa tshirt comp</title>
		<link>http://scwcreative.com/2009/05/loves-mariessa-tshirt-comp/</link>
		<comments>http://scwcreative.com/2009/05/loves-mariessa-tshirt-comp/#comments</comments>
		<pubDate>Sun, 24 May 2009 18:26:58 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[work]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[illustration]]></category>
		<category><![CDATA[tshirt design]]></category>

		<guid isPermaLink="false">http://scwcreative.com/?p=1881</guid>
		<description><![CDATA[
Designing a unisex t-shirt for Loves, Mariessa posed an interesting challenge &#8212; after all, her name has the word love in it and hearts in her logo. Since the brand is a boutique fashion line, it needed it to be edgy (my favorite descriptive word), bright and cool. I had my work cut out for [...]]]></description>
			<content:encoded><![CDATA[<div align="center"><img class="size-full wp-image" title="Mariessa tshirt comp2" src="http://scwcreative.com/wp-content/uploads/2009/01/mariessa-tshirt2.jpg" alt="Mariessa tshirt comp2" width="700" height="516" /></div>

<p>Designing a unisex t-shirt for Loves, Mariessa posed an interesting challenge &#8212; after all, her name has the word love in it and hearts in her logo. Since the brand is a boutique fashion line, it needed it to be edgy (my favorite descriptive word), bright and cool. I had my work cut out for me.</p>
<p>Turns out Mariessa didn&#8217;t like any of these &#8212; she&#8217;s going with something more distressed and more about clothing construction, a dress form and sewing machine parts &#8212; but I liked the execution of integrating hearts with a larger concept about either 1) a tough act or 2) big talk to make it more likely that a boy would wear it.</p>
]]></content:encoded>
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