poster for Cherry Bomb, the movie
Promo posters for the gritty indie film Cherry Bomb — not the one with Ron Weasley — about an exotic dancer who exacts revenge on a group of men who were involved in her rape. It’s due out in 2011.
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WeHateYourSite sticker
This is a preview sticker for We Hate Your Site for SXSW. In thinking about this job, I thought about what kinds of things indicate a written kind of critique — which is what We Hate Your Site is all about — I thought about grading or scribbling comments but that didn’t seem strong enough. I needed something pretty esoteric, so much so that it bordered on being difficult to read.
I used Andale Mono and Helvetica as my font set for this piece.
Orenda Technologies
Creation of Orenda’s first round of print advertisements. Number one is more brand based while the second and third ones are more product based.
As an eco-friendly solution for algae, stain and scale prevention, it was important to demonstrate their core proposition of “prevention science in harmony with nature, without compromise.” We chose the underwater shot as a way of showing the results of using products like Orenda rather than telling. One of the biggest ways that a lot of people relate to pools and chemicals is in an unnatural way; the smell, feel and taste of chlorine, and we wanted to show something different — like the clarity of a glass of water, the pool from below was blue, natural and calming, demonstrating everything we wanted to communicate about the Orenda product line.
One other thing about Orenda’s products — unlike other green products — is that it’s actually less expensive over time. And that message was very important to my client, and so it we used it in the copywriting of our first comp.
For font, we used Futura for these pieces because they need to be straight, clean and to the point.
ASW 10-minute play festival (2009)
The title for the 2009 play festival — choices ranged from Flashback Dance to Ya Mama Don’t Dance — clearly informed the poster/postcard design. With limited time, Time Steps — also a type of dance step — became the title and I really liked the idea of demonstrating time running backwards in a kind of reverse hourglass series.
Every year, the plays written and chosen have to follow three rules — this year, they were:
- The play must go backward, from beginning to end
- Include a sudden dance break that causes a shift in the action
- Include three things your mother told you not to do
I’m not sure what kind of dance can made from the steps I drew in the poster, but it looks like a lot of fun, eh?
As the copy font, I used Gotham. For the title, I used Sketch Rockwell.
Xmas Unwrapped 2008
Collateral design for Shrewd Productions’ annual burlesque Christmas show in 2008. The font used was Gotham, the title was created in Illustrator. The photograph was shot by Cory Ryan.
Small World Labs sales sheets
Small World Labs, a company that provides social networking solutions to businesses and organizations, wanted to develop leave-behind sheets for sales calls that detailed the totality of their services. And so together we created two systems — one of general information and one specific to a dozen different kinds of possible communities. The image taxonomy — the school of fish photo deemed the most apropos — was developed collaboratively. Counting the fronts, the package numbers 16 pages total.
Futura was used as the title font and the body font is Minion Pro.
kw OutFront May June 2008
Editorial, page and cover designs for a 11″ by 17″ glossy newspaper/magazine hybrid from Keller Williams Realty International. Circulation 64,000.
kw magazine cover
Cover designs for a glossy magazine on leadership from Keller Williams Realty International.
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- Life Cycle
- Trailer for Wes Anderson’s new movie, Moonrise Kingdom
- Something to Write Home About
- Photographic fascination with twins
- Newspapers, Paywalls, and Core Users
- Did You Just Hear That?
- Made in China: A Portrait Using 5,500 Toy Soldiers
- Fincher Explains Reasons Why He Made Each of His Films
- Interview with Maurice Sendak