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	<title>scw creative &#187; typography</title>
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	<link>http://scwcreative.com</link>
	<description>work, life from Austin and Brooklyn</description>
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		<title>Elk Hill Advisors</title>
		<link>http://scwcreative.com/2010/07/elk-hill-advisors/</link>
		<comments>http://scwcreative.com/2010/07/elk-hill-advisors/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 22:11:42 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[work]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://scwcreative.com/?p=3695</guid>
		<description><![CDATA[
The final round of logos for Elk Hill Advisors, a financial advising company based on the east coast.
Fonts in this series include Caslon and Futura.
]]></description>
			<content:encoded><![CDATA[<div align="center"><img class="size-full wp-image" title="logo designs for Elk Hill Consulting" src="http://scwcreative.com/wp-content/uploads/2010/07/identity-elkhill.jpg" alt="logo designs for MarketScout Wholesale" width="700" height="516" /></div>
<p>The final round of logos for Elk Hill Advisors, a financial advising company based on the east coast.</p>
<p>Fonts in this series include Caslon and Futura.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Reistrup Realty</title>
		<link>http://scwcreative.com/2010/07/reistrup-realty/</link>
		<comments>http://scwcreative.com/2010/07/reistrup-realty/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 21:47:21 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[work]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://scwcreative.com/?p=3688</guid>
		<description><![CDATA[
A series of draft logos for Reistrup Realty, a real estate group in Austin, Texas that offers signature services for first-time homeowners as well as luxury clients.
Fonts in this series include Avenir, Eurostile and Gotham. The final logo, the single Julie, was a hand drawn signature re-traced as a vector and cleaned up in Illustrator.
]]></description>
			<content:encoded><![CDATA[<div align="center"><img class="size-full wp-image" title="logo designs for Reistrup Realty" src="http://scwcreative.com/wp-content/uploads/2010/07/identity-reistrup.png" alt="logo designs for MarketScout Wholesale" width="700" height="516" /></div>
<p>A series of draft logos for Reistrup Realty, a real estate group in Austin, Texas that offers signature services for first-time homeowners as well as luxury clients.</p>
<p>Fonts in this series include Avenir, Eurostile and Gotham. The final logo, the single Julie, was a hand drawn signature re-traced as a vector and cleaned up in Illustrator.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Outerloop Management</title>
		<link>http://scwcreative.com/2010/03/outerloop-management-2/</link>
		<comments>http://scwcreative.com/2010/03/outerloop-management-2/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 21:42:10 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[work]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://scwcreative.com/?p=3342</guid>
		<description><![CDATA[New business cards for Outerloop Management, a management company based in Washington D.C. We used a spot gloss on a 15pt card stock.

Font for the design is DINPro. We also developed a desktop wallpaper in various sizes in this same vein.]]></description>
			<content:encoded><![CDATA[<div align="center"><img class="size-full wp-image" title="business cards for Outerloop Managment" src="http://scwcreative.com/wp-content/uploads/2010/03/identity-outerloop.jpg" alt="business cards for Outerloop Managment" width="700" height="516" /></div>
<p></p>
<div align="center"><img class="size-full wp-image" title="business cards for Outerloop Managment" src="http://scwcreative.com/wp-content/uploads/2010/03/identity-outerloop2.jpg" alt="business cards for Outerloop Managment" width="700" height="516" /></div>
<p>New business cards for Outerloop Management, a management company based in Washington D.C. We used a spot gloss on a 15pt card stock.</p>
<p>Font for the design is DINPro. We also developed a desktop wallpaper in various sizes in this same vein.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>logo for MarketScout Wholesale</title>
		<link>http://scwcreative.com/2010/02/logo-for-marketscout-wholesale/</link>
		<comments>http://scwcreative.com/2010/02/logo-for-marketscout-wholesale/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 23:55:50 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[work]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://scwcreative.com/?p=3260</guid>
		<description><![CDATA[A series of draft logos for MarketScout Wholesale, a business-to-business (B2B) financial services organization.]]></description>
			<content:encoded><![CDATA[<div align="center"><img class="size-full wp-image" title="logo designs for MarketScout Wholesale" src="http://scwcreative.com/wp-content/uploads/2010/02/logo-msw.jpg" alt="logo designs for MarketScout Wholesale" width="700" height="516" /></div>
<p>A series of draft logos for MarketScout Wholesale, a business-to-business (B2B) financial services organization.</p>
<p>Fonts in this series include Avenir, Eurostile, Gotham and Neuzeit.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>logo for The Business Experts</title>
		<link>http://scwcreative.com/2010/02/logo-for-the-business-experts/</link>
		<comments>http://scwcreative.com/2010/02/logo-for-the-business-experts/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 23:44:47 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[work]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://scwcreative.com/?p=3253</guid>
		<description><![CDATA[A series of draft logos for The Business Experts, a local firm offering CPA, IT and design services.]]></description>
			<content:encoded><![CDATA[<div align="center"><img class="size-full wp-image" title="logo designs for The Business Experts" src="http://scwcreative.com/wp-content/uploads/2010/02/logo-thebusinessexperts.jpg" alt="logo designs for The Business Experts" width="700" height="516" /></div>
<p>A series of draft logos for The Business Experts, a local firm offering CPA, IT and design services.</p>
<p>Fonts in this series include Eurostile, Garamond, Gotham and Palatino.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>logo for Franklin Jones</title>
		<link>http://scwcreative.com/2010/02/franklin-jones/</link>
		<comments>http://scwcreative.com/2010/02/franklin-jones/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 23:36:57 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[work]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://scwcreative.com/?p=3248</guid>
		<description><![CDATA[A series of draft logos for Franklin Jones, a local firm that does process quality improvement and quality assurance.]]></description>
			<content:encoded><![CDATA[<div align="center"><img class="size-full wp-image" title="logo designs for Franklin Jones" src="http://scwcreative.com/wp-content/uploads/2010/02/logo-franklinjones.jpg" alt="logo designs for Franklin Jones" width="700" height="516" /></div>
<p>A series of draft logos for Franklin Jones, a local firm that does process quality improvement and quality assurance.</p>
<p>Fonts in this series include Avant Garde, Gotham, Matrix, Ottomat and Platelet.</p>
]]></content:encoded>
			<wfw:commentRss>http://scwcreative.com/2010/02/franklin-jones/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ten gallon hat designs</title>
		<link>http://scwcreative.com/2010/01/ten-gallon-hat-designs/</link>
		<comments>http://scwcreative.com/2010/01/ten-gallon-hat-designs/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 05:24:22 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[work]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[css]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[typography]]></category>
		<category><![CDATA[user interface design]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://scwcreative.com/?p=3235</guid>
		<description><![CDATA[
Web site for Ten Gallon Hat designs (custom furniture, wooden accessories and other artisan work) built in Wordpress for ease of client maintenance. Includes a jQuery-based sliding panel for image display and organization.
Along with the logo and the bulk of the site&#8217;s photography, the web site was built with the end experience in mind. Like [...]]]></description>
			<content:encoded><![CDATA[<div align="center"><img class="size-full wp-image" title="Ten Gallon Hat Designs web site" src="http://scwcreative.com/wp-content/uploads/2010/01/image00041-tengallonhat.png" alt="Ten Gallon Hat Designs web site" width="700" height="516" /></div>
<p>Web site for Ten Gallon Hat designs (custom furniture, wooden accessories and other artisan work) built in Wordpress for ease of client maintenance. Includes a jQuery-based sliding panel for image display and organization.</p>
<p>Along with the logo and the bulk of the site&#8217;s photography, the web site was built with the end experience in mind. Like Jonathan&#8217;s artistic statement, &#8220;&#8230; Organic forms that combine aesthetic and comfort, while unconventional construction and raw beauty of materials present a true sense of freedom.&#8221;</p>
<div align="center"><img class="size-full wp-image" title="logo and business card design for Ten Gallon Hat Designs" src="http://scwcreative.com/wp-content/uploads/2009/12/img00035-tghdcard.jpg" alt="logo and business card design for Ten Gallon Hat Designs" height="516" width="700"></div>
<p>Identity and business card design for Ten Gallon Hat Designs. These cards are foil printed on thin sheets of oak and then cut into 3.5&#8243; by 1.5&#8243; cards by Cards of Wood in Michigan. A second part — not yet implemented — includes a small rectangular white sticker that includes three photos of some of his designs, a kind of mini-portfolio. This will go on the front of the card in the upper right-hand corner.</p>
<p>The outlines were done by a previous designer and we cleaned them up. The font on the logo and on the cards is Eurostile.</p>
]]></content:encoded>
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		<item>
		<title>Overture Technologies identity</title>
		<link>http://scwcreative.com/2009/11/logo-designs-for-overture-technologies/</link>
		<comments>http://scwcreative.com/2009/11/logo-designs-for-overture-technologies/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 18:19:33 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[work]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://scwcreative.com/?p=3117</guid>
		<description><![CDATA[
A series of draft logos for Overture Technologies, a financial services company whose offerings include mortgage processing and school financial aid. Direction from client: &#8220;Overture means better decisions.&#8221;
The green and orange are legacy colors for the company. Fonts in this series include Aldus and Avant Garde.
]]></description>
			<content:encoded><![CDATA[<div align="center"><img class="size-full wp-image" title="logo designs for Overture Technologies" src="http://scwcreative.com/wp-content/uploads/2009/11/logo-Overture.jpg" alt="logo designs for Overture Technologies" width="700" height="516" /></div>
<p>A series of draft logos for Overture Technologies, a financial services company whose offerings include mortgage processing and school financial aid. Direction from client: &#8220;Overture means better decisions.&#8221;</p>
<p>The green and orange are legacy colors for the company. Fonts in this series include Aldus and Avant Garde.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>pda, fall 2009 collateral</title>
		<link>http://scwcreative.com/2009/09/pda-fall-2009-collateral/</link>
		<comments>http://scwcreative.com/2009/09/pda-fall-2009-collateral/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 19:49:43 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[work]]></category>
		<category><![CDATA[card design]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[illustration]]></category>
		<category><![CDATA[pda]]></category>
		<category><![CDATA[print design]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://scwcreative.com/?p=2752</guid>
		<description><![CDATA[
pda is a night of dj&#8217;ed electro, indie, retro music and the kitchen sink at Elysium that happens semi-regularly. Its title is based on the song by Interpol.
For this design, I wanted a bright piece that would stand out in a dark nightclub. I wanted the turntable/mixing graphic to look like what mixing sounded like, [...]]]></description>
			<content:encoded><![CDATA[<div align="center"><img class="size-full wp-image" title="pda, fall 2009 cards" src="http://scwcreative.com/wp-content/uploads/2009/09/pda.jpg" alt="pda, fall 2009 cards" width="700" height="516" /></div>
<p>pda is a night of dj&#8217;ed electro, indie, retro music and the kitchen sink at Elysium that happens semi-regularly. Its title is based on the song by Interpol.</p>
<p>For this design, I wanted a bright piece that would stand out in a dark nightclub. I wanted the turntable/mixing graphic to look like what mixing sounded like, using the grooves of the record to splice into one another and then the dj&#8217;s arms to resemble turntable arms, almost robotic. But simple yet warm.</p>
<p>The type used for the logo and body text are Chunk Five (Adobe) and Skia.</p>
<p>Event info:<br />
doors at 9:30, free before 10<br />
Sept 25, 2009<br />
Elysium, <a href="http://maps.google.com/maps?q=705+Red+River+austin&#038;oe=utf-8&#038;client=firefox-a&#038;ie=UTF8&#038;hl=en&#038;ll=30.268482,-97.736585&#038;spn=0.00947,0.016823&#038;z=16&#038;iwloc=A">705 Red River</a><br />
$3 cover, 21+</p>
]]></content:encoded>
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		<title>poster for the Long Now</title>
		<link>http://scwcreative.com/2009/05/poster-for-the-long-now/</link>
		<comments>http://scwcreative.com/2009/05/poster-for-the-long-now/#comments</comments>
		<pubDate>Mon, 18 May 2009 01:57:19 +0000</pubDate>
		<dc:creator>skipper chong warson</dc:creator>
				<category><![CDATA[work]]></category>
		<category><![CDATA[collateral]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[illustration]]></category>
		<category><![CDATA[print design]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://scwcreative.com/?p=2199</guid>
		<description><![CDATA[
Poster for the theater show the Long Now by the Shrewd Productions, opening May 21st at the Blue Theatre. Written and directed by Beth Burns, this story considers the turbulent nature of time, and the impossible hope of capturing a perfect present.
The challenge in this poster design was creating a piece that was at once [...]]]></description>
			<content:encoded><![CDATA[<div align="center"><img class="size-full wp-image" title="the Long Now, poster" src="http://scwcreative.com/wp-content/uploads/2009/05/image00018-longnow.jpg" alt="the Long Now, poster" width="700" height="516" /></div>
<p>Poster for the theater show <em>the Long Now</em> by the Shrewd Productions, opening May 21st at the Blue Theatre. Written and directed by Beth Burns, this story considers the turbulent nature of time, and the impossible hope of capturing a perfect present.</p>
<p>The challenge in this poster design was creating a piece that was at once technical (Time is one of the characters in show), organic with a bit of danger that looms just on the edges. We went through several iterations &#8212; one was too whimsical, one was too serious &#8212; before settling on this one. I think that the paper texture that I used for the background works well in the scope of the show, the puppet that plays Time has that same kind of rough hew to it, projecting on a canvas sheet.</p>
<p>The font for the text is Gotham. The background is a found schematic and I drew the birdcage, tracing and referencing several photos online. The girl and the bird are stock.</p>
<p>You can find out more information <a href="http://www.shrewdproductions.com/">here</a>.</p>
]]></content:encoded>
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